10 Must-Track Data Points for Digital Marketing ROI
"The key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI.
By creating a process structure that carefully monitors data, brands can adjust campaigns based on obstacles and opportunities discovered through analysis and improve conversion rates.
Below are some of the key metrics your brand should be monitoring to ensure it delivers an experience that engages users and drives ROI."
(*This article first appeared on business.com)