Does Your Business need a Professional Copywriter? Yes! Here’s 5 Reasons Why
Persuasive marketing needs persuasive content – the foundation of which is relevant and precise copy.
According to Quicksprout, 36% of marketers feel that their efforts lack the appropriate engagement, meaning the targeted customers/clients are not engaging with businesses or taking note of the marketing messages and CTA’s (Call to Actions).
Having great content with clear messages not only ensures that your business’ public profiles are up to a high professional standard, but also brings about other benefits:
Relevant and Concise Messaging
When looking at your business’ content, it is important to note that over 50% of visitors to your website or social profiles spend less than 15 seconds on your landing page. A professional copywriter can take a written paragraph and turn it into a single line of text without losing the essence of your message. When looking at the current statistics, you will have far more leads if your messaging is concise and quick to read.
Great Content Takes Time
Are you doing the research, sending out proposals, writing the content for your website and social pages or business blog? If you are a business owner, your time spent writing can be better spent elsewhere. A professional copywriter writes quickly and to a very high standard - not only saving you time but ensuring engaging and persuasive content with updated and relevant statistics.
Targeted Approach and Techniques
Content goes much further than websites and blogs. Copywriters will use different approaches and techniques for different platforms. One increasingly important skill is SEO (Search Engine Optimisation) – it requires specific creative writing skills and experience in Google algorithms. Coming up with content for social platforms is also quickly turning into an art, as clickable content with high quality images has become the norm. Copywriters have the ability to speak to your audience by highlighting the core issues you would like to communicate.
Leads and Organic Traffic
To get more organic traffic to your website, blog or other social pages you need regular content. Copywriters can create regular content that speaks directly to your targeted audience. They will get to know your audience as well as you do and your content will be crafted to reach distinct people with distinct problems, wants or needs. If your content is published as little as once a week combined with social media marketing – your organic traffic can increase by up to 150%.
Achieve a Solid Content Marketing Strategy
Many business owners are still wondering how a content marketing strategy differs from their regular go to market or other marketing plans. Content marketing is described as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately drive profitable customer action.”
With a professional content writer comes great content. Spread across your website and other platforms, great content is the glue that binds your hopes and dreams to an actionable marketing strategy which will ultimately lead to proven results.