There’s quite a few factors to consider when creating your website and or social pages to rank higher in Google’s organic search engine results.
While Search Engine Optimisation can be an extensive exercise, it is commonly agreed that the most common criteria entail:
Alt tags and overall performance of the website in general
When advising our clients, we always mention that SEO will take care of itself if one is careful to update it consistently, especially if there’s associated PR links that can be added to the site. Always ensure that your keywords correspond to the keywords used on your social profiles and or articles posted and be sure to add them to the tags when updating blogs.