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Social Media Matters


Different social media platforms and the marketing strategies that fuel them most effectively are constantly evolving, just like the preferences and behavior patterns of the users.

Remember to:

Work for Conversions, not clicks - Although clicks are nice (think “likes” or “shares” on Social Media) the ultimate goal is new business. All your ads and other marketing material should contain a clear call to action “Call/contact us today”

Have quality, original content that contributes to a positive user experience - Having tons of thin content will not get you the user engagement you need. Keep it relevant.

Continued SEO (Search Engine Optimisation) - Search Engine Optimization is a process that requires patience and attention to detail. It is the process of affecting the visibility of websites and blogs in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

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