Different social media platforms and the marketing strategies that fuel them most effectively are constantly evolving, just like the preferences and behavior patterns of the users.
• Work for Conversions, not clicks - Although clicks are nice (think “likes” or “shares” on Social Media) the ultimate goal is new business. All your ads and other marketing material should contain a clear call to action “Call/contact us today”
• Have quality, original content that contributes to a positive user experience - Having tons of thin content will not get you the user engagement you need. Keep it relevant.
• Continued SEO (Search Engine Optimisation) - Search Engine Optimization is a process that requires patience and attention to detail. It is the process of affecting the visibility of websites and blogs in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.